NU ALPHA KAPPA, INC.
Brand & Marketing Design
Alpha Gamma Chapter · MSU Denver
MY ROLE
Marketing Manager · Graphic Designer
DELIVERABLES
Brand Identity · Design Standards · Marketing Collateral · Social Media Graphics · Event Materials · Large-Format Signage · Print-Ready Assets
Building a stronger visual presence
As Marketing Manager and Graphic Designer for the Alpha Gamma Chapter of Nu Alpha Kappa at MSU Denver, I was responsible for shaping the chapter’s visual presence across events, social media, print, and campus communications.
I elevated the chapter’s existing identity and developed a more cohesive design system that could be applied consistently across marketing materials, event promotions, signage, and digital content.
Designing NAKLand
A centerpiece of this work was NAKLand, the chapter’s annual children’s carnival celebrating El Día de los Niños and promoting literacy in recognition of International Book Day.
For the event, I developed the complete visual identity — including custom typography, promotional graphics, event signage, social media assets, and print-ready materials. The goal was to create something playful and inviting for children while still feeling connected to the organization’s broader identity.
The campaign helped bring the event to life for more than 500 students, children, and families from MSU Denver and the surrounding community.
Designing NAKLand
A centerpiece of this work was NAKLand, the chapter’s annual children’s carnival celebrating El Día de los Niños and promoting literacy in recognition of International Book Day.
For the event, I developed the complete visual identity — including custom typography, promotional graphics, event signage, social media assets, and print-ready materials. The goal was to create something playful and inviting for children while still feeling connected to the organization’s broader identity.
The campaign helped bring the event to life for more than 500 students, children, and families from MSU Denver and the surrounding community.
500+ ATTENDEES
Students, children & families
FULL EVENT IDENTITY
From concept through production
MULTI-CHANNEL CAMPAIGN
Print · Social · Signage · Events
COMMUNITY-FOCUSED
Celebrating children, culture & literacy
Additional Marketing Collateral
Print & Digital
Beyond NAKLand, I designed a range of marketing materials for the chapter — including recruitment brochures and social media graphics to support ongoing outreach and membership initiatives.
