Pinehurst Country Club
Event Branding & Marketing
Deliverables: Branding; Design Standards; Seasonal Event Templates; Print & Digital Flyers; Posters; Large-Format Signage; Social Media Graphics; Email Campaign Assets.
Challenge: Develop a seasonal event branding system that felt fresh, elegant, and consistent with Pinehurst’s upscale image.
Approach: Designed a flexible template series using brand colors, custom typography, and high-quality imagery, allowing for quick updates without sacrificing cohesion.
Result: A polished event presence across print, signage, and digital channels — boosting attendance and streamlining the club’s marketing workflow.
Elegant, flexible event branding for a premier private club.
Flyer Re-Design Process
Pine Haze Video Production
I produced Pine Haze, a short cinematic video capturing the natural beauty and atmosphere of Pinehurst. Through original footage, ambient sound, and thoughtful editing, the piece evokes a calm and elegant mood. It was used to enhance the club’s digital presence and strengthen emotional connection with members.
What I Did
Shot and edited original footage on-site using natural lighting and smooth camera motion
Composed a visual narrative centered on mood and pacing rather than dialogue
Used subtle transitions, ambient sound, and color grading to evoke calm, warmth, and elegance
Exported multiple formats for use across web, social media, and internal screens
Outcome
The video was used as part of a broader branding effort to enrich the club’s digital presence and enhance the emotional connection members feel with the space. It helped tell a visual story that words alone couldn’t capture.
Pine Daze: Capturing Everyday Moments
I shot and edited Pine Daze as part of a larger social media campaign to highlight life at Pinehurst. This series focused on capturing authentic moments, small stories, and natural scenes to build emotional connection and community engagement across platforms.
Project Summary: Pinehurst Communications Support
At Pinehurst, I supported the communications department by elevating visual design, improving internal systems, and creating clear, branded content. I redesigned flyers and TV graphics to align with the club’s identity and better engage members. I also recreated core brand assets, including a high-quality logo file to replace a low-resolution version. This ensured consistency across all platforms.
To streamline collaboration, I built a centralized Notion workspace that served as a project tracker and digital hub for the team. This system made it easier to manage deadlines, share files, and access key materials. It improved clarity, organization, and overall workflow.
Through design and systems thinking, I helped the team move from scattered communication tools to a more cohesive and professional approach.