Elegant, flexible event branding for a premier private club.
Pinehurst Country Club
Event Branding & Marketing
Deliverables: Branding; Design Standards; Seasonal Event Templates; Print & Digital Flyers; Posters; Large-Format Signage; Social Media Graphics; Email Campaign Assets.
Challenge: Develop a seasonal event branding system that felt fresh, elegant, and consistent with Pinehurst’s upscale image.
Approach: Designed a flexible template series using brand colors, custom typography, and high-quality imagery, allowing for quick updates without sacrificing cohesion.
Result: A polished event presence across print, signage, and digital channels — boosting attendance and streamlining the club’s marketing workflow.
Logo Upscale
Value Cards Design
Flyers
Flyers are one of the most versatile tools for communication — quick to share, easy to display, and built to get attention fast. I design flyers that balance bold visuals with clear messaging, making information accessible while staying true to the brand. From event promotion to marketing campaigns, each flyer is crafted to drive engagement and deliver results.
A well-designed flyer doesn’t just inform — it motivates action, strengthens brand presence, and ensures the message sticks.
Pine Haze Video Production
Produced Pine Haze, a cinematic branding video that captured Pinehurst’s natural beauty and refined atmosphere. Shot and edited original footage with natural light, smooth motion, and careful pacing to create an elegant, immersive mood. Optimized the video for web, social media, and internal screens, enhancing the club’s digital presence and deepening member connection.
Digital Graphics:
Bold visuals, clean execution, and designs that capture attention instantly.
Instagram Reels (clickable)
Pine Daze: Capturing Everyday Moments
Instagram Highlight Design
I shot and edited Pine Daze as part of a social media campaign showcasing life at Pinehurst. The series highlighted authentic moments, intimate stories, and natural scenes to foster emotional connection and strengthen community engagement across platforms.
Pine Daze IG Cover Design
Project Summary:
Pinehurst Communications Support
At Pinehurst, I partnered with the Communications Department to elevate brand presence, streamline workflows, and strengthen member engagement. My work combined visual design, content strategy, and systems optimization to deliver measurable improvements across platforms
Brand & Design: Redesigned flyers and TV graphics to align with Pinehurst’s visual identity, ensuring polished, professional, and on-brand communication. Rebuilt core brand assets, including a high-resolution logo suite, to guarantee consistency and scalability across digital and print media.
Content Development: Produced clear, branded content that highlighted the club’s offerings, promoted events, and fostered stronger community connection.
Systems & Collaboration: Implemented a centralized Notion workspace as a digital hub and project tracker, creating greater transparency, accountability, and efficiency for the communications team.
By combining design expertise with systems thinking, I enabled the department to transition from scattered tools to a cohesive, professional, and sustainable communications framework that enhanced both internal operations and external member experience.