Artfelt
Brand Development & Marketing Assets
Deliverables: Brand Identity; Logo Variations; Color & Typography Guide; Packaging Design; Merchandise Graphics; Social Media Assets; Event Marketing Materials.
Challenge:
Build a cohesive brand identity for a creative storytelling business focused on illustration and character-driven art.
Approach:
Developed logo variations, typography pairings, color palettes, and marketing assets that reflect the brand’s whimsical yet grounded aesthetic.
Result:
A distinct visual presence that resonates with its audience and supports consistent marketing across digital and print channels.
Artfelt – Brand Overview
A whimsical world of art, storytelling, and connection.
Artfelt is my illustration and storytelling brand, home to characters like Riddle the wizard raccoon, Mothman, Wendigo, and Bigfoot — each carrying symbolic meaning and life lessons. Through handcrafted art pieces, whimsical illustrations, and character-driven narratives, Artfelt explores themes of self-love, change, grounding, and grace.
Through my online store, Artfelt.store, I create, market, and share handcrafted products that bring my illustrations and stories to life.
What I do
Online Store
Through Artfelt.store, I transform my illustrations into tangible pieces — designing, producing, and marketing each creation myself.
Story-Driven
As the illustrator behind Artfelt, I craft characters and worlds, then bring them to life as products that people can hold, wear, and share.
Creative & Engaging
I merge illustration, design, and product creation to make art that connects — from original drawings to finished pieces in the Artfelt collection.
Impact-Oriented
Every Artfelt illustration is more than an image — it’s a story, a feeling, and a keepsake, crafted to inspire and build connection.
