Pinehurst Country Club.

Brand Work

Communication Design

Flyer Re-Design Process

Pine Haze Video Production

I produced Pine Haze, a short cinematic video capturing the natural beauty and atmosphere of Pinehurst. Through original footage, ambient sound, and thoughtful editing, the piece evokes a calm and elegant mood. It was used to enhance the club’s digital presence and strengthen emotional connection with members.

What I Did

  • Shot and edited original footage on-site using natural lighting and smooth camera motion

  • Composed a visual narrative centered on mood and pacing rather than dialogue

  • Used subtle transitions, ambient sound, and color grading to evoke calm, warmth, and elegance

  • Exported multiple formats for use across web, social media, and internal screens

Outcome
The video was used as part of a broader branding effort to enrich the club’s digital presence and enhance the emotional connection members feel with the space. It helped tell a visual story that words alone couldn’t capture.

Pine Daze: Capturing Everyday Moments

I shot and edited Pine Daze as part of a larger social media campaign to highlight life at Pinehurst. This series focused on capturing authentic moments, small stories, and natural scenes to build emotional connection and community engagement across platforms.

Project Summary: Pinehurst Communications Support

At Pinehurst, I supported the communications department by elevating visual design, improving internal systems, and creating clear, branded content. I redesigned flyers and TV graphics to align with the club’s identity and better engage members. I also recreated core brand assets, including a high-quality logo file to replace a low-resolution version. This ensured consistency across all platforms.

To streamline collaboration, I built a centralized Notion workspace that served as a project tracker and digital hub for the team. This system made it easier to manage deadlines, share files, and access key materials. It improved clarity, organization, and overall workflow.

Through design and systems thinking, I helped the team move from scattered communication tools to a more cohesive and professional approach.